Clever Betty
The etsy forums are a place that buyers, sellers, and outside online browsers can learn a thing or two from. Needless to say however, I have learnt so much from the forums. Some postings are so helpful; you stand there scratching your head thinking ‘why didn’t I think of that?’Other postings are downright hilarious, and very much remind me of the local pubs, back home in Australia.
The forums have also become a place of solace to some. There are some days where you may not have sold anything in your shop, or a transaction went back of the woods, or like me, you end up browsing the forums for a great laugh. Either way eventually one finds exactly what they came there for. And, that’s exactly how I met Clever Betty. And, after having a chit chat, I asked artist and etsy seller Lauren Zelazek owner of Clever Betty if she would mind being my feature artist of the week on Eda Doreen.
So, I asked Lauren a few questions or two, which would help the indie artist out a little.
Welcome Lauren!
First things first, where did you begin in this chosen career?
I'm one of those "art was always my favorite subject in school" kinds. Hands-on activities have always kept my attention for much longer than working math problems or typing up a book report. I started sewing sometime in middle school when I found out I was going to have to take a FACS class and sewing was involved, so I wanted to be ahead of the game. I got hooked, and spent weekends in high school with my best friend and her grandma in their sewing room, learning the "right way" to sew. I tend to do things my own way now.
I earned a bachelor of fine arts in art with an emphasis in graphic design (to "make some money," ha!.) I worked for Mary Engelbreit's Home Companion magazine straight out of college, and was constantly surrounded by people and images of the things that I could see myself doing for a living. The magazine, unfortunately, was shut down by its publishing company, so I took that as a sign I should get to researching how I was going to go about starting a business. I spent well over a year (back to that attention span thing- numbers and writing...) doing so, and finally opened up shop this January.
Lauren Zelazek 0wner- Clever Betty
What inspires you to keep creating and selling in the indie art business?
Probably thousands and thousands of other sellers- on Etsy, people I've seen locally at craft shows, those that have "quit their day jobs" and are living the dream by creating for others' enjoyment. In particular, I'm kind of a fabric fanatic and wouldn't mind being a fabric designer someday, so Anna Maria Horner and Amy Butler are both women whose work I admire. (Not to mention their gorgeous families and homes!) My family is very encouraging of my work so they're definitely also part of my inspiration.
Grocery Bag Set
Where do you want to go with your craft Lauren?
I would love to be one of those quit-your-day-jobbers featured on the Etsy Storque! But first things first- I know it's going to take a while to get there. I'm working on getting the word out that Clever Betty exists right now, and hope to do some local craft shows this year to start.
Corduroy foldover clutch
Do you have any Tips for other new sellers?
Research! You definitely don't have to spend as much time as I did doing so, but definitely check out the market for what you want to sell. Why should anyone buy your product in particular and not someone else's? Also, make sure you stay legal. You'll have to check out what the laws are where you live- but make sure you register to pay taxes, have a retail sales license, are compliant with city and county laws and anything else that might apply to your state/country. It's a lot of work, but it's a lot more work to have to come back and do all of this later once your business is successful- the IRS in the US will definitely make sure they get every penny that they're owed, and then some, if you're not careful. Finally, always remember why it is that you started crafting. Cranking out products to make a quick buck is one thing, but making products that you put your heart and soul into and are proud that someone would want to purchase is what it's all about.
Awesome tips and a very inspiring story thank you Lauren!
Lauren Zelazek
Owner, Clever Betty
www.cleverbetty.etsy.com